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Hyundai considering a Genesis sub-brand – report

The latest auto car news written in the Michael Gauthier reports...

Hyundai's image has been vastly improved thanks to models like the Elantra and Sonata, but the company is reportedly considering a new sub-brand to separate its luxury cars from their mainstream counterparts.

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Tagged: Elantra, luxury, luxury cars, mainstream, Sonata

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• We Hear: Hyundai Still Working on Genesis Sub-Brand
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